We are pleased to announce that Luis Alicea will join abartysHealth as Vice President, effective April 18, 2022.
Luis has 20+ years of sales and marketing experience with a focus on B2B growth initiatives in the tech and insurance sectors.
Most recently, Luis was Senior Vice President at HUB International, leading all aspects of the Employee Health and Benefits Practice. There he was responsible for the strategic direction of business including sales, service, and analytics of all related health benefit products offered to its institutional and government clients.
Prior to that role, Luis led all growth initiatives at Marsh as their Vice President of Sales / Country Sales Leader, including the Employee Health and Benefits team achieving over plan performance every fiscal year.
Prior to that, Luis was part of the founding team at ADP, where he became an award-winning leader responsible for the exponential growth of ADP products and services throughout the Caribbean and LATM region. His individual and team contributions allowed ADP to have a majority market share, which represent well over 40 million in annual recurring revenue.
Throughout his career, technology and his entrepreneurial vision has played a central role in his success.
Luis was born and raised in San Juan, Puerto Rico and enjoys traveling, photography and entrepreneurship. He is married to Carmen and has four children Nicole, Gabriel, Alexis and Delio.